National Association of Stock Car Auto Racing (NASCAR) announced their partnership with nSpace And FanDuel.
nVenue to Seve as NASCAR’s Provider of Microbetting Data and Technology
Under the initial agreement, nVenue, an innovative microbet technology company, will become a part of NASCAR’s official microbet data and technology provider. The official announcement states that the combination of NASCAR’s commitment to innovation and nVenue’s technology expertise makes the partnership poised for great success.
nVenue, the association’s microbetting partner, will work with the league to design and develop in-race odds. The data will then be communicated to motorsport fans via sports betting sites and gambling operators.
In-race markets will include innovative betting windows such as stage results, qualifying and pit-road betting opportunities, among others. So fans will have tons of new ways to participate in NASCAR races.
NASCAR’s general manager of sports betting, Joe SoloskyHe said the collaboration “embodies a shared vision to entertain fans and improve the race viewing experience.”
co-founder and CEO of nVenue, Kelly Prachtdescribed the partnership as “an excellent match”. He believes this unprecedented partnership will benefit NASCAR as a whole.
We anticipate that this industry-first collaboration will prove significantly beneficial not only for sports betting and media, but also for NASCAR’s knowledgeable and new fan base.
Kelly Pracht, co-founder and CEO of nVenue
FanDuel Becomes Authorized Betting Operator
By the way, FanDuel is a authorized game operator of NASCAR. The operator has thus secured the right to use the NASCAR brand and will work with the association to create and promote engaging betting experiences, including odds integration into NASCAR’s fantasy platform.
FanDuel also recruited FOX analyst and racing icon Clint Bowyer As an ambassador, she will work with him on a variety of NASCAR-related activities.
Solosky Sharing his thoughts on this agreement, he said:
Partnering with FanDuel, the best-in-class sports games company and an iconic brand in the space, is a huge win for NASCAR and its fans.
Joe Solosky, MD of Sports Betting, NASCAR
Solosky added that his team is excited to join forces with FanDuel and provide opportunities for fans to interact.
FanDuel’s vice president of strategic partnerships, Clifton Maalso commented on the subject. Ma said he sees great potential in NASCAR betting offerings, so FanDuel is committed to connecting fans with more motorsport action.
We are excited to partner with North America’s leading racing organization and continue to grow its presence in the sports playground.
Clifton Ma, Vice President of Strategic Partnerships, FanDuel
FanDuel, on the other hand, launched PPA Tour Betting in North America.